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Published by Viking Books, 2003
ISBN 10: 0670043575ISBN 13: 9780670043576
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Book
Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.01.
Published by Penguin, 2003
ISBN 10: 0143016938ISBN 13: 9780143016939
Seller: Unique Books For You, Aurora, IL, U.S.A.
Book
Paperback. Condition: Very Good. Book is in very good condition. Text clean & unmarked.
Published by Viking Canada, Toronto, 2003
ISBN 10: 0670043575ISBN 13: 9780670043576
Seller: Encore Books, Montreal, QC, Canada
Book First Edition
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 1st. Used copy, but in very good condition.1" pen mark along top edge of pages. Otherwise clean and tight.
Published by Viking Canada, 2003
ISBN 10: 0670043575ISBN 13: 9780670043576
Seller: Mister-Seekers Bookstore, Edmonton, AB, Canada
Book
Hardcover. Condition: New. Dust Jacket Condition: New. New For More Information On Condition. Please See All Photos. If You Knew That Roughly Half Of The Population Controlled More Than Three-Quarters Of All Spending, Would You Disregard Those Consumers? Yet That Is Exactly What Happens Every Day. Although Women Control 80 Percent Of The Consumer Dollars Spent, Studies From A Wide Range Of Industries Reveal That Women Consumers Feel They Are Not Taken As Seriously As Men. There Is A Huge Gulf Between The Way Women Feel They Ought To Be Treated By Businesses And Marketers, And The Way They Are Actually Treated. Although Women Are Society's Biggest Consumers, Involved In More Than Three-Quarters Of All Purchases, They Continue To Feel Like A Minority. How Can This Be, Given The Purchasing Power Of Women? Why Do Businesses Fail To Meet The Needs Of Their Most Important Consumers? And What Must They Do To Capture The Women's Market? In The 80% Minority, Joanne Thomas Yaccato Shows What Companies Must Do If They Hope To Fully Engage The Attention And Loyalty Of Women Consumers. Only By Applying Yaccato's Maxims Of Successful Marketing-They Must Develop A Relationship With The Consumer; They Must Be Equitable And Authentic In That Relationship; And Their Approach Must Be Leveraged-Can Companies Hope To Truly Meet The Needs Of The Woman Consumer. It Is This Gender Intelligent Approach To Marketing That Is At The Heart Of Successful Change-Change Already Instituted By A Number Of Forward-Looking (And Highly Profitable) Companies.
Published by Viking Canada, Toronto, 2003
ISBN 10: 0670043575ISBN 13: 9780670043576
Seller: Nessa Books, Hamilton, ON, Canada
Book First Edition Signed
Hard Cover. Condition: Near Fine. Dust Jacket Condition: Near Fine. 1st Edition 1st Printing. -----The scan you see is the book you get. Dark grey cloth with silver lettering, headband, xiv, 240 pages, SIGNED (without inscription) on title page, "With her trademark wry wit & observation, Joanne Thomas Yaccato explains the reality of women's consumer DNA. Through The 80% Minority, she provides a critically important 'gender lens' that companies need to develop in order to create authentic products, services & business strategies that fully engage the attention & loyalty of women consumers." Check out the scans. Signed by Author.
Published by Viking Canada, 2003
ISBN 10: 0670043575ISBN 13: 9780670043576
Seller: By The Lake Books, Burlington, ON, Canada
Book
Hardcover. Condition: Fine. Dust Jacket Condition: Near Fine. First Edition With Complete Number Line. Dust jacket has slight wear, has not been price clipped and is protected in mylar.
Published by Viking Canada, Toronto, Ontairo, Canada, 2003
ISBN 10: 0670043575ISBN 13: 9780670043576
Seller: M. W. Cramer Rare and Out Of Print Books, Toronto, ON, Canada
Book First Edition Signed
Hardcover. Condition: Fine. Dust Jacket Condition: Fine. 1st Edition. The book is signed by Joanne Thomas Yaccato on the full title page. Included is the usually missing obie and the promotional bookmark given out at the book signing is laid in. Signed by Author(s).
Published by Viking Canada/Penquin Group, Toronoto, ON, 2003
ISBN 10: 0670043575ISBN 13: 9780670043576
Seller: Lower Beverley Better Books, Lyndhurst, ON, Canada
Book
Hardcover. Condition: Fiine. Dust Jacket Condition: Fine. First Edition, First Printing. A book about better meeting the needs of women consumers. 224 pp. plus: Endnotes, Index. Book specific bookmark laid in. Book has lightly rubbed tail of spine, ow it is as new. FlatSIGNED in black ink by Joanne Yaccato. Bookseller's Inventory # 172275. By Author.
Published by Viking Canada, Toronto, 2003
ISBN 10: 0670043575ISBN 13: 9780670043576
Seller: Booksdoc, Russell, ON, Canada
Book
Charcoal Cloth HC-Grey Letters. Condition: As New. Dust Jacket Condition: As New. First Edition - Stated First Print. not price clipped; pp. 240.
Published by Viking Canada, 2003
ISBN 10: 0670043575ISBN 13: 9780670043576
Seller: SecondSale, Montgomery, IL, U.S.A.
Book
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.