Items related to Wait Marketing: Is it the Right Moment?
Sales professionals always start their phone calls with the question: Is it the Right Moment? They know it is useless to talk to a prospect who is not receptive. So why are brands pushing commercials without even checking if their target customers are ready to welcome them?
Wait Marketing consists in interacting at the Right Moment while customers are waiting in the doctor s waiting room, in traffic jams, while roaming web communities, at the airport boarding area, in the train station, or while standing in a fast-food queue. These marketing opportunities abound.
This practical guide proposes effective and affordable solutions, used by successful firms like Danone, Jaguar and Nokia to promote their products or get customers feedback in a respectful and non-disruptive way:
- Where and when are your customers available?
- Which media is adapted to your message?
- Which campaign presents the best return on investment?
With the easy to implement Wait Marketing 6Ms framework, this book is a must have tool for entrepreneurs, marketers, and advertisers in search of solutions to both save budget and convert more customers.
Wait Marketing consists in interacting at the Right Moment while customers are waiting in the doctor s waiting room, in traffic jams, while roaming web communities, at the airport boarding area, in the train station, or while standing in a fast-food queue. These marketing opportunities abound.
This practical guide proposes effective and affordable solutions, used by successful firms like Danone, Jaguar and Nokia to promote their products or get customers feedback in a respectful and non-disruptive way:
- Where and when are your customers available?
- Which media is adapted to your message?
- Which campaign presents the best return on investment?
With the easy to implement Wait Marketing 6Ms framework, this book is a must have tool for entrepreneurs, marketers, and advertisers in search of solutions to both save budget and convert more customers.
"synopsis" may belong to another edition of this title.
About the Author:
Prof. Diana Derval, MBA, researcher, inventor and guru of Wait Marketing, with a 15 years experience in marketing and innovation, has accelerated the development of major groups like Michelin, TomTom and HP. President of DervalResearch, Professor of Marketing and Innovation at the University of Wales MBA/Robert Kennedy College and ESSEC Paris-Singapore Business School, she advises leading brands like Danone, Sara Lee and Bouygues on their new product development and commercialization strategy.
Review:
I will let you in on the secret to Google s success with online advertising, it is Wait Marketing. --Lee Hunter, Google
"About this title" may belong to another edition of this title.
- PublisherDervalResearch
- Publication date2009
- ISBN 10 9081184024
- ISBN 13 9789081184021
- BindingPaperback
- Edition number2
- Number of pages208
- EditorDavid Gardner
- IllustratorVlad Kolarov
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