Items related to The Marketing Pocketbook (Management Pocketbooks)
Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.
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About the Author:
Neil Russell-Jones , BSc, MBA, ACIB, is an author and consultant. He is Chief Executive of Epona Consulting Ltd, a management consultancy.
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- PublisherManagement Pocketbooks
- Publication date2003
- ISBN 10 1903776155
- ISBN 13 9781903776155
- BindingPaperback
- Number of pages128
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The Marketing Pocketbook (Management Pocketbooks S.)
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Management Pocketbooks
(2003)
ISBN 10: 1903776155
ISBN 13: 9781903776155
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001314386
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The Marketing Pocketbook (Management Pocketbooks S.)
Published by
Management Pocketbooks
(2003)
ISBN 10: 1903776155
ISBN 13: 9781903776155
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Book Description Condition: Good. Most items will be dispatched the same or the next working day. Neat dedication on the opening page. Seller Inventory # wbb0022728066
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