The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviorism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarizing existing knowledge. Readers will find entries both on new topics that have rarely been considered in the framework of consumer research or economic psychology and on topics that have long been considered important in these disciplines.
The book will ably meet the needs of undergraduate and graduate students in business administration, economics, marketing, and psychology, as well as informing researchers and practitioners in those disciplines.
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Book Description HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FW-9781858985541
Book Description Condition: New. Seller Inventory # 2030258-n
Book Description HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FW-9781858985541
Book Description Condition: New. Seller Inventory # 2030258-n
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Book Description Condition: New. 1998. Hardcover. . . . . . Seller Inventory # V9781858985541
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Book Description Condition: New. 1998. Hardcover. . . . . . Books ship from the US and Ireland. Seller Inventory # V9781858985541