Items related to Going Global: Enterprise 02.02 (Express Exec)

Going Global: Enterprise 02.02 (Express Exec) - Softcover

 
9781841123165: Going Global: Enterprise 02.02 (Express Exec)
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Fast track route to mastering globalization and successfully managing global expansion

Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization

Examples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip.

Includes a glossary of key concepts and a comprehensive resources guide

"synopsis" may belong to another edition of this title.

From the Back Cover:
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organized into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

About the Author:
ROGER CARTWRIGHT is a consultant and author specializing in organizational behaviour, management, customer care and tourism. He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India.

"About this title" may belong to another edition of this title.

  • PublisherCapstone
  • Publication date2002
  • ISBN 10 1841123161
  • ISBN 13 9781841123165
  • BindingPaperback
  • Edition number1
  • Number of pages118

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