Going Global: Culture, Gender, and Authority in the Japanese Subsidiary of an American Corporation - Softcover

Fuller, Ellen

9781592136896: Going Global: Culture, Gender, and Authority in the Japanese Subsidiary of an American Corporation

Softcover

ISBN 10: 1592136893 ISBN 13: 9781592136896

Publisher: Temple University Press, 2009

In this intriguing ethnography, Ellen Fuller investigates how issues of gender and identity as they relate to authority are addressed in a globalizing corporate culture. Going Global goes behind the office politics, turf wars and day-to-day workings of a transnational American company in Japan in the late 1990s as employees try to establish a comfortable place within the company.

Fuller looks at how relationships among Asians and between Asians and Americans are tested as individuals are promoted to positions of power and authority. Is there pressure for the Japanese to be more “American” to get ahead in business? Do female employees have to subscribe to certain stereotypes to be promoted or respected? How these American and Japanese workers assess one another raises important questions about international business management and human resources.

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About the Author:

Ellen V. Fuller is Assistant Professor of East Asian Languages, Literatures and Cultures and Studies in Women and Gender at the University of Virginia.

Review:

"Going Global is a thorough and interesting ethnographic study of a mainstream US organization in Japan, a context particularly well-suited for addressing the confluence of gender, culture, and authority issues that are its focus. The author's position as a bilingual insider with extensive access both to individuals and to organizational processes gives credibility to the descriptive accounts and confidence in the relevance of the findings. The specific organizational setting also strengthens Fuller's intended interdisciplinary appeal and highlights the rich insights and very real implications for those in similar organizations responsible to hire, develop, and assess managerial employees in foreign operations."
—John A. Volkmar, Otterbein College

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