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Writing for the Web: A Teach Yourself Creative Writing Guide - Softcover

Ashton, Robert; Juby, Jessica

 
9781444181296: Writing for the Web: A Teach Yourself Creative Writing Guide
Softcover
ISBN 10: 1444181297 ISBN 13: 9781444181296
Publisher: McGraw-Hill Education, 2013
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Learn to effectively reach your online audience with effective messages

In Writing for the Web, bestselling business author Robert Ashton and Internet native Jess Juby teach you how to communicate more objectively and effectively online, both at work and at home. The authors cover all aspects of online writing, from social media, blogging and articles to techniques such as search engine optimization. Their "breakthrough method" makes use of unique features such as case studies, quotes, key points to remember, and end-of-chapter self-test questions.

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About the Author:

Robert Ashton is an accomplished social entrepreneur who has started and sold businesses, written 12 books and runs a successful charity. This is Jess Juby’s first venture into offline publishing.

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  • PublisherMcGraw-Hill Education
  • Publication date2013
  • ISBN 10 1444181297
  • ISBN 13 9781444181296
  • BindingPaperback
  • Edition number1
  • Number of pages256
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Book Description Paperback. Condition: new. Paperback. Like it or not, the internet has become integral to every aspect of our lives, with smart phones, tablet computers and wifi enabling us to communicate easily and instantly. Whether you're a rising star in the corporate world or a silver surfer, to make an impact online you have to be able to write clearly, convincingly and in a way that emphasises your character too. Best-selling business author Robert Ashton and internet native Jess Juby will help you communicate more objectively and effectively online, both at work and at home. Write words that work online Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781444181296

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