We all need to speak, write and communciate more effectively. Dave Bartlett shares his decades of experience as a strategic communications consultant in an accessible, easy to apply guide to help anybody--students, business people, public speakers, or politicans--improve their speaking and presenting skills. The tricks are as old as Aristotle and as new as The Daily Show: know how to appeal to each specific audience through research and thoughtful planning, and then use appropriate content and style. Bartlett's advice is common sense backed by dozens of real-world examples.
Learn:
-How to devise a simple strategic goal for every interview, meeting, or speech
-How to give your audience your message, but in the way they will be the most receptive to
-How to make messages positive, concrete, and empathetic
-How to use blogs, podcasts and YouTube to promote your message
-How to reach your audience one person at a time
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Advance Praise for Making Your Point
“A genius of a book; full of the right themes plus a treasure trove of real-life examples. A handbook for effective communications that proves my longtime friend and former editor David Bartlett knows his stuff.”—Bob Woodward, bestselling author
“I can’t imagine anyone better equipped than Dave Bartlett to write a book like this. Dave cuts through the bull and gets right to the point with sound advice for almost any communications situation. If you need to make a point at home or in business, I advise you to read this book carefully and take notes.”—Jim Bohannon, nationally syndicated talk host, Westwood One Radio
“Dave Bartlett knows the communications process inside and out. Whether you’re getting ready to give a speech to thousands or just get your point across to someone at the office, this is the book you need.”—Ron Nessen, former White House press secretary
DAVID BARTLETT is an expert in strategic communications and crisis management. He is one of the country's most sought-after communications strategists and executive coaches. He is a former president of the Radio-TV News Directors Association.
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