Items related to The Rise and Fall of Mass Marketing (RLE Marketing)...
The Rise and Fall of Mass Marketing (RLE Marketing) (Routledge Library Editions: Marketing) - Softcover
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
"synopsis" may belong to another edition of this title.
About the Author:
Multivolume collection by leading authors in the field
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2015
- ISBN 10 1138989851
- ISBN 13 9781138989856
- BindingPaperback
- Edition number1
- Number of pages256
- EditorTedlow Richard
Buy New
Learn more about this copy
US$ 51.15
Shipping:
US$ 5.73
From United Kingdom to U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
The Rise and Fall of Mass Marketing (RLE Marketing)
Published by
Taylor & Francis 2015-11-26, London
(2015)
ISBN 10: 1138989851
ISBN 13: 9781138989856
New
paperback
Quantity: > 20
Seller:
Rating
Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9781138989856
Buy New
US$ 51.15
Convert currency
Stock Image
The Rise and Fall of Mass Marketing (RLE Marketing) (Routledge Library Editions: Marketing)
Published by
Routledge
(2015)
ISBN 10: 1138989851
ISBN 13: 9781138989856
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Seller Inventory # ABLIING23Mar2317530331856
Buy New
US$ 61.32
Convert currency
Stock Image
The Rise and Fall of Mass Marketing
Published by
Taylor & Francis Ltd
(2015)
ISBN 10: 1138989851
ISBN 13: 9781138989856
New
Paperback / softback
Quantity: 5
Seller:
Rating
Book Description Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9781138989856
Buy New
US$ 55.71
Convert currency
Seller Image
The Rise and Fall of Mass Marketing (RLE Marketing) (Routledge Library Editions: Marketing) [Paperback ]
Published by
Routledge
(2015)
ISBN 10: 1138989851
ISBN 13: 9781138989856
New
Soft Cover
Quantity: 10
Seller:
Rating
Book Description Soft Cover. Condition: new. Seller Inventory # 9781138989856
Buy New
US$ 71.19
Convert currency
Stock Image
The Rise and Fall of Mass Marketing RLE Marketing Routledge Library Editions Marketing
Published by
Taylor and Francis
(2015)
ISBN 10: 1138989851
ISBN 13: 9781138989856
New
PAP
Quantity: > 20
Seller:
Rating
Book Description PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9781138989856
Buy New
US$ 72.07
Convert currency
Stock Image
The Rise and Fall of Mass Marketing
Published by
Taylor & Francis Ltd
(2015)
ISBN 10: 1138989851
ISBN 13: 9781138989856
New
Paperback / softback
Quantity: 1
Seller:
Rating
Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9781138989856
Buy New
US$ 61.81
Convert currency
Stock Image
The Rise and Fall of Mass Marketing (RLE Marketing) (Routledge Library Editions: Marketing)
Print on Demand
Seller:
Rating
Book Description Paperback. Condition: Brand New. 256 pages. 9.21x6.14x0.94 inches. In Stock. This item is printed on demand. Seller Inventory # __1138989851
Buy New
US$ 62.64
Convert currency
Stock Image
The Rise and Fall of Mass Marketing (RLE Marketing) (Routledge Library Editions: Marketing)
Published by
Routledge
(2015)
ISBN 10: 1138989851
ISBN 13: 9781138989856
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Seller Inventory # I-9781138989856
Buy New
US$ 76.00
Convert currency
Stock Image
The Rise and Fall of Mass Marketing (RLE Marketing)
Published by
Routledge
(2015)
ISBN 10: 1138989851
ISBN 13: 9781138989856
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9781138989856_lsuk
Buy New
US$ 68.65
Convert currency
Stock Image
The Rise and Fall of Mass Marketing (RLE Marketing)
Published by
Routledge 2015-11
(2015)
ISBN 10: 1138989851
ISBN 13: 9781138989856
New
PF
Quantity: 10
Seller:
Rating
Book Description PF. Condition: New. Seller Inventory # 6666-IUK-9781138989856
Buy New
US$ 65.00
Convert currency