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Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising - Softcover

Sullivan, Luke

 
9781119819691: Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
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ISBN 10: 1119819695 ISBN 13: 9781119819691
Publisher: Wiley, 2022
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  • PublisherWiley
  • Publication date2022
  • ISBN 10 1119819695
  • ISBN 13 9781119819691
  • BindingPaperback
  • Edition number6
  • Number of pages416
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Book Description Paperback. Condition: new. Paperback. The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativitywhile criticalis no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the fields changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether youre new to the business or a practicing professional. In this fully updated edition, youll explore: How to employ the traditional concepting techniques todays creatives use, as well as new developments in applied creativity and inquiry-based innovation.How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.How to go 180 against common sense for ideas that have the potential of becoming viral.How to create the kind of portfolio that will get you a job in the industry. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781119819691

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