Competitive intelligence doesn’t just mean a trip to the local store to see the competition’s finished products—it means gathering business information to gain an advantage in a legal and ethical manner. This book teaches what competitive intelligence is, what a company needs to have a successful intelligence program, where to place an intelligence program, and what sources to use and not use for intelligence. Technology, analysis, and security issues of intelligence are also identified and explored.
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About the Author:
Jerry P. Miller has lectured extensively on the topic of competitive intelligence all over the world. He has been a consultant to corporations in the United States and abroad and has published articles in professional journals and magazines worldwide. He lives in Cambridge, Massachusetts.
Review:
“Each chapter is a gold mine of competitive intelligence knowledge from the experts who practice it everyday.” —Larry Kahaner, author, Competitive Intelligence
“A state-of-the-art exploration of the competitive intelligence business.” —Leonard Fuld, author, The War Room
“A unique and valuable book.” —Tom Davenport, co-author of Working Knowledge: How Organizations Manage What They Know
"About this title" may belong to another edition of this title.
- PublisherCyberAge Books
- Publication date1999
- ISBN 10 0910965285
- ISBN 13 9780910965286
- BindingPaperback
- Edition number1
- Number of pages276
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