Selling on the Net: The Complete Guide - Hardcover

Lewis, Herschell Gordon; Lewis, Robert D.

9780844232331: Selling on the Net: The Complete Guide

Hardcover

ISBN 10: 0844232335 ISBN 13: 9780844232331

Publisher: Ntc Business Books, 1996

Much has been written about the technical aspects of commerce in "Cyberspace." Almost nothing has been written about how to sell in Cyberspace. This book covers that gap. Even as the World Wide Web struggles to position itself among advertising/marketing media, many who believed "The medium is the message" are sustaining heavy losses. Why? This book explains why. Better yet: This book explains what to do about it, separating marketing from technical implementation. It also dismisses some of the artificial Internet folklore created by those who confuse enthusiasm and speculation with fact. Selling on the Net is a hard-boiled "how-to" marketing manual, loaded cover to cover with tips, facts, and rules for creating market-savvy sites.

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About the Author:

Herschell Gordon Lewis is President of Communicomp, a full-service direct marketing agency based in Plantation, Florida.

Review:

Is the Internet really the right medium to use for a business? This question and many more will be answered here, in a discussion of the basic principles of interactive marketing and its applications to the business environment. There are plenty of guides on the market on how to sell via the Internet: this packs in illustrations and examples which explain all facets of Internet applications. -- Midwest Book Review

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