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Sales Letters That Sizzle : All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales - Hardcover
Packed with hundreds of examples of sales letters that make--and break--the rules, experts show what works and doesn't work. From envelope copy to closing lines that promise to close a deal, students will find this book to be a comprehensive tool for writing successful sales letters.
- * Critiques real sales letters to give students concrete examples of letters that get results. * Features new information on creating highly effective electronic sales letters and E-mails.
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About the Author:
Herschell Gordon Lewis is the author of more than 20 books on advertising, copywriting, and direct marketing. He is chairman of BJK&E Direct, a full-service marketing consulting firm.
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- PublisherNtc Pub Group
- Publication date1999
- ISBN 10 0844223484
- ISBN 13 9780844223483
- BindingHardcover
- Number of pages288
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Sales Letters That Sizzle : All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales
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Sales Letters That Sizzle : All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales
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Sales Letters That Sizzle : All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales
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Sales Letters That Sizzle : All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales
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Sales Letters That Sizzle : All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales
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(1999)
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ISBN 13: 9780844223483
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Sales Letters That Sizzle : All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales
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Sales Letters That Sizzle : All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales
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SALES LETTERS THAT SIZZLE : ALL
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