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This guide to copy-writing presents and explains simple, time-tested rules that cover two main areas: general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example. This text also provides a "short course" in grammar and usage, and illustrations of actual advertisements to aid the reader.
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About the Author:
Herschell Gordon Lewis is former chairman of Communicomp, a full-service direct marketing agency.
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- PublisherAmacom Books
- Publication date2000
- ISBN 10 0814405983
- ISBN 13 9780814405987
- BindingHardcover
- Edition number2
- Number of pages432
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On The Art Of Writing Copy
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ISBN 10: 0814405983
ISBN 13: 9780814405987
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On The Art Of Writing Copy
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On The Art Of Writing Copy
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Book Description Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. Seller Inventory # ABRR-278763
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ON THE ART OF WRITING COPY: THE
Published by
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(2000)
ISBN 10: 0814405983
ISBN 13: 9780814405987
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