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Should you buy a book that will make you uncomfortable?
More questions: Why is it so difficult to ship good ideas out the door? Why do committees show up and wreck the purity of your idea? Why do people avoid doing the hard work of actually bringing their work to the market?
I'll tell you why: Because it's safe. Ideas that never ship are never criticized. Faceless committees accept the blame for tepid products that were probably better off in the warehouse. And managers in search of a place to hide can best hide behind the unshipped product, the unrealized idea and the system gone wrong.
Scott Belsky has your number. He's seen it all before. He knows your excuses, he's seen your shtick and he knows all the ways to avoid doing the work. In this book, Scott's not giving you any place to hide.
There. Do you still want to read his book?
If you care about your art, your job or your market, you really have no choice. This is strategy and tactics, concepts and how-to, all in one on a topic that's often overlooked.
--Seth Godin, author of Linchpin
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Book Description Paperback. Condition: new. Paperback. Thomas Edison famously said that genius is 1% inspiration, 99% perspiration. Every day new solutions, revolutionary cures, and artistic breakthroughs are conceived and squandered by smart people. Along with the gift of creativity come the obstacles to making ideas happen- lack of organisation, lack of accountability and a lack of community support.Scott Belsky has interviewsed hundreds of the most productive creative people and teams in the world, revealing one common trait- a carefully trained capacity for executing ideas. Implementing your ideas is a skill that can be taught, and Belshy distills the core principles in this book.While many of us obsess about discovering great new ideas, Belsky shows why it is better to develop the capacity to make ideas happen - using old-fashioned passion and perspiration. Making Ideas Happen reveals the practical yet counterintuitive techniques of 'serial creatives' - those few who make their visions a reality.%%%Thomas Edison famously said that genius is 1% inspiration, 99% perspiration. Every day new solutions, revolutionary cures, and artistic breakthroughs are conceived and squandered by smart people. Along with the gift of creativity come the obstacles to making ideas happen- lack of organisation, lack of accountability and a lack of community support.Scott Belsky has interviewsed hundreds of the most productive creative people and teams in the world, revealing one common trait- a carefully trained capacity for executing ideas. Implementing your ideas is a skill that can be taught, and Belshy distills the core principles in this book.While many of us obsess about discovering great new ideas, Belsky shows why it is better to develop the capacity to make ideas happen - using old-fashioned passion and perspiration. Making Ideas Happen reveals the practical yet counterintuitive techniques of 'serial creatives' - those few who make their visions a reality. The author has interviewed hundreds of the most productive creative people and teams in the world, revealing one common trait: a carefully trained capacity for executing ideas. This book reveals the practical yet counterintuitive techniques of 'serial creatives' - those few who make their visions a reality. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780670920600
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