"synopsis" may belong to another edition of this title.
Proven techniques that maximize media exposure for your business
A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz — and build your bottom line.
THE DUMMIES WAY®
Explanations in plain English
"Get in, get out" information
Icons and other navigational aids
Online cheat sheet
Top ten lists
A dash of humor and fun
Discover how to:
Map a winning PR strategy
Grab attention with press releases, interviews, and events
Cultivate good media relations
Get print, TV, radio, and Internet coverage
Manage a PR crisis
Get smart!
@www.dummies.com
Eric Yaverbaum, best-selling author and managing partner of LIME public relations + promotions, has more than 20 years' experience and clients such as IKEA, TCBY, and Progressive Insurance. Bob Bly and Ilise Benun are both New York communications professionals.
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Book Description Condition: New. Seller Inventory # I-9780471772729
Book Description Condition: New. Seller Inventory # 3500564-n
Book Description Paperback or Softback. Condition: New. Public Relations for Dummies 1.26. Book. Seller Inventory # BBS-9780471772729
Book Description Paperback. Condition: New. Brand New! This item is printed on demand. Seller Inventory # 0471772720
Book Description Condition: New. Seller Inventory # ABLIING23Feb2215580225976
Book Description Paperback. Condition: new. Brand New Copy. Seller Inventory # BBB_new0471772720
Book Description Paperback. Condition: new. Paperback. Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780471772729
Book Description Paperback. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon0471772720
Book Description Paperback. Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Seller Inventory # 9780471772729-GDR
Book Description Paperback. Condition: new. New. Seller Inventory # Wizard0471772720