From Ideas to Assets: Investing Wisely in Intellectual Property - Hardcover

"Bruce Berman brings the flair of the entrepreneur to the field of Patents. His skills--as a business executive, networker and public relations strategist--are unique in the 'green eye shade' world of intellectual property. This book is a must read for those who want to know how the business of patents really works." (Hon. Bruce Lehman, Assistant Secretary of Commerce and U.S. Commissioner of Patents & Trademarks, 1993-1999)

"From Ideas to Assets solves the mystery of the 'hidden' value of intellectual property by drawing upon a user friendly, multi-disciplinary approach that challenges readers as well as informs them." (Jack J. Ross, CEO, Licent Capital, Founding member and former Group Head of Merrill Lynch's Asset Backed Finance Group)

"Bruce Berman's tour de force is a must for every senior financial executive. Derivatives, cash flow forecasting and asset-backed securitization were each an idea that spawned a new business. From Ideas to Assets: Investing Wisely in Intellectual Property provides both managers and bankers with an 'A to Z' on how to protect and capitalize on innovation." (George L. Davis, Former Group Executive for North America, Cititgroup and EVP in Charge of Worldwide Investment Banking, First National Bank of Chicago)

"Intangible intellectual assets have become the coin of the realm for many transactions. From Ideas To Assets is essential reading for every serious investor or dealmaker. Those involved in information technology, pharmaceuticals, or any other industry in which IP value plays a part will find this book a key to unlock new meaning." (Arthur H. Rosenbloom, Managing Director,CFC Capital Corp., former Chairman, Patricof & Co. Capital Corp., Adjunct Professor of Finance, Leonard N. Stern School of Business, New York University)

"The use of intellectual property to support business strategies may be the least understood tool in business today. From Ideas to Assets is an invaluable asset to the managers, investors and advisors. For those who already 'get it', this book provides useful data and reinforcement. For those who don't, it is background that is certain to inspire. Bruce Berman has once again done us a valuable service by providing the information and context managers now need to succeed." (Harry J. Gwinnell, Director of Intellectual Property, Cargill Incorporated)

Innovation is the foundation on which most successful businesses are now built. From biotechnology to banking, companies are relying on "intangible" assets in the form of strategic patents, trademarks, and other intellectual property rights to gain a foothold in key markets. In the information age, ideas often become assets that far exceed the value of real estate, factories, or other tangibles. That's why today's successful business leaders, advisors, investors, and dealmakers need to mind the store by better understanding, and deploying, IP rights.

From Ideas to Assets provides a comprehensive overview of key business topics in intellectual property for senior executives, investment bankers, investors, and anyone whose business depends on competitive advantage. The book features expert contributions from more than twenty-five top investment bankers, venture capitalists, licensing executives, financial analysts, corporate and outside patent attorneys, and valuation experts. These thoroughly researched contributions are presented in four broad sections: Identifying and Understanding Intellectual Property ; Exploiting Intellectual Property; Measuring Intellectual Property Performance; and Intellectual Property Transactions and Finance. Each section provides readers with both essential background information and fresh perspectives on current trends and developments. More than one hundred graphs, charts, and diagrams, many never before presented, help to illustrate and clarify concepts for busy readers. A handy data bank section and more than fifty annotated Web sites and URLs provide IP-business information not readily available.

The book explains how innovations, in conjunction with legal rights and market demand, form business assets, which is especially true in the areas of information technology and medical science. In addition, From Ideas to Assets presents techniques for placing a monetary value on such assets. Though focused primarily on patents, the book also covers trademarks, which affect brand names, and several other important areas of intellectual property, including IP licensing and securitization.

Informative and intelligent, From Ideas to Assets is an accessible and easy-to-read guide to understanding, evaluating, and maximizing returns on patents and other IP assets. An ideal resource for investors, managers, accountants, and advisors in all industries, this book is one they will want to keep close at hand.