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The McDonald's Corporation is not only the largest system-wide sales service in the world, it is a phenomenon in its own right, and is now recognized as the most famous brand in the world. By providing a detailed analysis of the extent to which the McDonald's Corporation adapts or imposes its labour relations policies in Europe, this volume represents a real life case study revealing the interaction between a global multi-national enterprise and the regulatory systems of a number of different European countries. Key features include:
* an overview of the McDonald's Corporation's development and structure
* an analysis of its corporate culture and the issues of franchising
* an examination of key union strategies, including systems of co-determination, consultation and collective-bargaining
* a chapter dealing specifically with European legislation, in particular the McDonald's European Works Council
The author systematically analyzes the conflict between the McDonald's Corporation and the industrial relations systems of the European countries within which it operates, and exposes this conflict as an 'unequal struggle' between economic liberalism and collectivism.
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"Royle presents a large body of often striking data garnered from official statistics, participant observation, and extensive interviews with corporate executives, restaurant managers, union officials, and workers, and does so with clarity and a good eye for the telling quote, illustration, or piece of corporate love." Contemporary Sociology ."
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- PublisherRoutledge
- Publication date2000
- ISBN 10 0415207878
- ISBN 13 9780415207874
- BindingPaperback
- Edition number1
- Number of pages256
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