Items related to Introduction to Marketing Management: Text and Cases
The fourth edition of this text is designed for a first course in marketing management. It introduces students to the approaches and problems of marketing decision making under conditions of uncertainty.
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- PublisherR.D. Irwin
- Publication date1981
- ISBN 10 025602538X
- ISBN 13 9780256025385
- BindingHardcover
- Edition number4
- Number of pages874
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