Items related to Constructing Public Opinion
Is polling a process that brings "science" into the study of society? Or are polls crude instruments that tell us little about the way people actually think? The role of public opinion polls in government and mass media has gained increasing importance with each new election or poll taken.
Here Lewis presents a new look at an old tradition, the first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, he considers them to be a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls. Lewis argues that the media tend to exclude the more progressive side of popular opinion from public debate. While the media's influence is limited, it works strategically to maintain the power of pro-corporate political elites.
Here Lewis presents a new look at an old tradition, the first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, he considers them to be a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls. Lewis argues that the media tend to exclude the more progressive side of popular opinion from public debate. While the media's influence is limited, it works strategically to maintain the power of pro-corporate political elites.
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Book Description:
The first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, Lewis considers them a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls.
About the Author:
Justin Lewis is professor of communication at the University of Massachusetts, Amherst.
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- PublisherColumbia University Press
- Publication date2001
- ISBN 10 0231117671
- ISBN 13 9780231117678
- BindingPaperback
- Number of pages240
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Constructing Public Opinion: How Political Elites Do What They Like and Why We Seem to Go Along with It
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Book Description Condition: New. 2001. 0th Edition. Paperback. The first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, Lewis considers them a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls. Num Pages: 240 pages. BIC Classification: JFD; JPVK. Category: (P) Professional & Vocational. Dimension: 229 x 160 x 14. Weight in Grams: 374. How Political Elites Do What They Like and Why We Seem to Go Along with it. 240 pages. The first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, Lewis considers them a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls. Cateogry: (P) Professional & Vocational. BIC Classification: JFD; JPVK. Dimension: 229 x 160 x 14. Weight: 382. . . . . . Seller Inventory # V9780231117678
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Constructing Public Opinion: How Political Elites Do What They Like and Why We Seem to Go Along with It
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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. The first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, Lewis considers them a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls. Seller Inventory # B9780231117678
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Constructing Public Opinion: How Political Elites Do What They Like and Why We Seem to Go Along with It
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Book Description Condition: New. 2001. 0th Edition. Paperback. The first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, Lewis considers them a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls. Num Pages: 240 pages. BIC Classification: JFD; JPVK. Category: (P) Professional & Vocational. Dimension: 229 x 160 x 14. Weight in Grams: 374. How Political Elites Do What They Like and Why We Seem to Go Along with it. 240 pages. The first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, Lewis considers them a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls. Cateogry: (P) Professional & Vocational. BIC Classification: JFD; JPVK. Dimension: 229 x 160 x 14. Weight: 382. . . . . . Books ship from the US and Ireland. Seller Inventory # V9780231117678
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