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Obliquity: Why Our Goals Are Best Achieved Indirectly - Softcover

 
9780143120551: Obliquity: Why Our Goals Are Best Achieved Indirectly
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"John Kay tells a fast-paced detective story as he searches for the surprising secret to success...Brilliant."
-Tim Harford, author of The Logic of Life

In this revolutionary book, economist John Kay proves a notion that feels at once paradoxical and deeply commonsensical: the best way to achieve any complex or broadly defined goal, from happiness to preventing forest fires, is the indirect way. We can learn how to achieve our objectives only through a gradual process of risk taking and discovery-what Kay calls obliquity. The author traces this seemingly counterintuitive path to success as it manifests itself in nearly every aspect of life, including business, politics, sports, and more.

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About the Author:
John Kay is a visiting professor at the London School of Economics and a fellow of St. John's College, Oxford University. As the director, he established the Institute for Fiscal Studies as one of Britain's most respected think tanks.
Review:
This is an elegant, simple book and, rarely for a business book, is written by a man who actually understands the academics and philosophers he quotes. The best nine quid you'll spend this year -- Jeremy Hazlehurst * City AM * [A] smart, witty book -- William Leith * Evening Standard * John Kay is an admirable debunker of myths and false beliefs - he can see substantial things others don't. Read this book. -- Nassim N Taleb * The Black Swan * Economics with style as well as substance -- Stephen Bayley, architecture and design correspondent * Observer * Obliquity is a characteristic John Kay production. It is a pleasure to read -- Howard Davies * Financial Times * How rare is it for an academic economist to write with such clarity, intelligence and courage. And, in these troubled, confusing times, how desperately we need other dismal scientists to follow John Kay's shining example. -- Liam Halligan * Spectator Business *

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  • PublisherPenguin Books
  • Publication date2012
  • ISBN 10 0143120557
  • ISBN 13 9780143120551
  • BindingPaperback
  • Number of pages228
  • Rating

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9781846682896: Obliquity: Why Our Goals Are Best Achieved Indirectly. John Kay

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ISBN 10:  1846682894 ISBN 13:  9781846682896
Publisher: Profile Books(GB), 2011
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  • 9781594202780: Obliquity: Why Our Goals Are Best Achieved Indirectly

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  • 9781846682889: Obliquity: Why Our Goals are Best Achieved Indirectly

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