Googled: The End of the World As We Know It - Softcover

Auletta, Ken

3.67

3,175 ratings by Goodreads

9780143118046: Googled: The End of the World As We Know It

Softcover

ISBN 10: 0143118048 ISBN 13: 9780143118046

Publisher: Penguin Publishing Group, 2010

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"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen."
-San Francisco Chronicle

Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.

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About the Author:

Ken Auletta has written the “Annals of Communications” column and profiles for The New Yorker since 1992. He is the author of eight books, including Three Blind Mice, Greed and Glory on Wall Street, and World War 3.0. In naming him America’s premier media critic, the Columbia Journalism Review said, “No other reporter has covered the new communications revolution as thoroughly as has Auletta.” He lives in Manhattan with his wife and daughter.

From AudioFile:

While Google has been around for only a dozen years, the company has already changed the Internet and is on its way to becoming the leading player in online games. Auletta follows the company from its early days and draws portraits of its key players. While Google provides many free services, its rapid growth has scared many other Internet companies. Jim Bond's narration can be frustrating. He speaks too slowly sometimes, lessening the appeal of this unique story and making it difficult to stay interested. Additionally, some parts of the book itself are slow, and Bond's inconsistent pace makes the listener want to skip ahead. But overall, the book itself is fascinating enough to trump the lackluster narration. K.M. � AudioFile 2009, Portland, Maine

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PublisherPenguin Publishing Group
Publication date2010
ISBN 10 0143118048
ISBN 13 9780143118046
BindingPaperback
Number of pages432
Rating
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  3,175 ratings by Goodreads

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