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J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
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- PublisherMcGraw-Hill Higher Education
- Publication date2005
- ISBN 10 007296216X
- ISBN 13 9780072962161
- BindingPaperback
- Number of pages272
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A Preface to Marketing Management
Published by
McGraw-Hill Higher Education
(2005)
ISBN 10: 007296216X
ISBN 13: 9780072962161
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A Preface To Marketing Management
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ISBN 10: 007296216X
ISBN 13: 9780072962161
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Book Description Paperback. Condition: Brand New. 10 edition. 254 pages. 9.75x8.00x0.50 inches. In Stock. Seller Inventory # 007296216X
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