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Annual Editions: Marketing 04/05 - Softcover

Richardson, John E; Richardson, John

 
9780072861303: Annual Editions: Marketing 04/05
Softcover
ISBN 10: 0072861304 ISBN 13: 9780072861303
Publisher: McGraw-Hill/Dushkin, 2003
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The articles selected for this twenty-sixth edition of Annual Editions: Marketing, address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.This title is supported by our student web site, Dushkin Online, www.dushkin.com/online

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  • PublisherMcGraw-Hill/Dushkin
  • Publication date2003
  • ISBN 10 0072861304
  • ISBN 13 9780072861303
  • BindingPaperback
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