Guerrilla Pr Wired: Waging A Successful Publicity Campaign On-Line, Offline, And Everywhere In Between - Hardcover

Guerrilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today's fast-moving, wired world.

Praise for Michael Levine's Guerilla P.R. Wired

"With his perspective on publicity campaigns and his own newfound devotion to the Internet, Levine provides the best of both worlds, blends them and gives the reader the chance to create his or her own campaign. . . . This book will empower the reader and inspire the businessperson to take a crack at this whole Internet publicity thing and see what happens."
--George Gendron, Editor-in-Chief, Inc., from the Foreword

"The Internet has opened the door to possibilities for publicity and public relations that would have been absolutely unheard of as little as ten years ago. And the best part is it can be done for very little--and sometimes no--money. That means everybody can take advantage of the publicity capabilities of the World Wide Web and do so quickly, cheaply and effectively.
"The key, of course, is knowing how . . ."
--from the Introduction

When it comes to getting fast, powerful, inexpensive, and effective publicity, Michael Levine is better than anyone at knowing how. Levine's seminal 1993 book Guerrilla P.R. changed the face of public relations, became the mainstay P.R. primer from college classrooms to corporate boardrooms, and remains the world's most widely used introduction to public relations.

Guerrilla P.R. Wired transfers Levine's low-cost, down-and-dirty P.R. tactics and techniques to today's Internet. This on-the-fly publicity battle-guide provides detailed, step-by-step instructions for attracting major attention to yourself, your product, or your service, without tapping your promotional budget for thousands or even hundreds of dollars. It's effective P.R. that is fast, easy, and there for the taking--once you know how.

Featuring dozens of case studies and success stories of Web-based guerrilla campaigns, Guerrilla P.R. Wired establishes a new prototype for getting attention--and building your brand or business--in the digital age. Start-up owners, entrepreneurs, and anyone who wants to garner the greatest publicity for the least money can open to virtually any page of this money-saving P.R. manifesto and learn:
*Proven techniques to break through the once-impregnable firewalls of print and broadcast media
*Strategies to establish and benefit from instant credentials as an expert
*Tips for writing an attention-grabbing press release and "Web-tailoring" it to its recipients

Guerrilla P.R. Wired combines the promotional tactics of Michael Levine's revolutionary Guerrilla P.R. with the limitless capabilities of the Internet. The result is the first comprehensive blueprint for low- and no-cost P.R. in the wired world. Fast-moving, entertaining, and valuable to everyone from owners of one-person start-ups to communications managers for global corporations, it shows you how to create your own P.R. campaign--at a lower cost and with more dramatic results than you ever thought possible.