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About the Author:
Robert W. Bly became a self-made millionaire without selling, marketing, or going to prospect meetings-ever. He achieved this by positioning himself as a recognized authority in a small niche field: direct mail copywriting. He is the author of 50 books, many of which are on marketing, direct mail, writing, and communication, and has taught marketing and writing at New York University.
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- PublisherAlpha
- Publication date2001
- ISBN 10 002864283X
- ISBN 13 9780028642833
- BindingPaperback
- Edition number1
- Number of pages292
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