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The Book, the Film, the T-Shirt - Softcover

 
9780007127672: The Book, the Film, the T-Shirt
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One week in the making of a TV commercial for car tyres -- told by the inimitable Matt Beaumont, author of e It's a simple enough proposition. Blackstock Tyres want to advertise their product on TV. They employ an agency, Scheidt Fuller, with a reputation for innovation and creativity -- and the trouble begins. The director's an auteur, the extras think they're in an art movie and the client keeps changing the script. Worse, the stars of the ad were prime-time sitcom lovers on and off screen, darlings of the media -- until yesterday, and now they can't stand each other. But they're all professionals, right? Who'd have thought an allergy to rubber would be so dramatic?

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About the Author:
Matt Beaumont is a copywriter and has been fired by some of London's leading ad agencies. He lives in North London with his wife and children.
Review:
Praise for e 'A brilliantly plotted comic novel about life in an advertising agency, narrated entirely through office emails. It gives me more sense that literature is alive and kicking than anything else I've read in these millennial 12 months.' Humphrey Carpenter, Sunday Times Review of the Year 'Lively, viciously funny and about as switched on as a novel can be' Mirror 'Hilarious' Cosmopolitan 'A genuinely enjoyable page-turner' The Times 'e is the most enjoyable, addictive read I've had since Bridget Jones' Lisa Jewell 'Here's a book that recognises our true priorities: blame-shifting, arse-covering, personal enhancement, shagging -- and, oh yes, the odd advert. Matt compresses into a few weeks a dazzling cascade of events, most of which have either happened at one agency or another or are otherwise completely believable. A finer observer of agency politics you'll never meet.' Andrew Cracknell, Campaign

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  • PublisherHarper Collins
  • Publication date2002
  • ISBN 10 0007127677
  • ISBN 13 9780007127672
  • BindingPaperback
  • Number of pages320
  • Rating

Other Popular Editions of the Same Title

9780007127689: The Book, the Film, the T-shirt

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ISBN 10:  0007127685 ISBN 13:  9780007127689
Publisher: Harper Collins Pb, 2003
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  • 9780007329977: The Book, the Film, the T-shirt

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Beaumont, Matt
Published by Harpercollins Pub Ltd (2002)
ISBN 10: 0007127677 ISBN 13: 9780007127672
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